In Matsuya Ginza,​t​he Christmas display of "Ribonesia" using ribbons has become a hot topic. In 2020, t​here is an​importance of connection more than ever. A gift with a ribbon is a symbol of the "connection" that goes from the creator to the giver to the recipient.

Ribbon's creativity that t​ransforms t​he ribbon into a work of art

Matsuya Ginza has been supporting the activities of outstanding Japanese designers since the 1950s. I was asked by "Ribonesia" to make a Christmas display using a ribbon.​ So I decided to make ​a piece​that would bring excitement and surprise to ​people.​
At first, he didn't know that SHINDO's original ribbon "S.I.C." was used for Ribonesia's work, and he was surprised to find the connection with SHINDO after requesting work. It ​seems to be a project with the theme of "connection".

"Ribbon Forest" that ​displays​a unique worldview with overwhelming beauty

"Mask Squirrel" designed by Taku Satoh

The masked squirrel "Mask Squirrel" has a big presence with a small body. It seems that some people think that the character was born in consideration of the times, but two mask squirrels (Merry-chan and Chris-kun) have appeared since last Christmas.​ It would be great if you could experience the warmth of this display.

Work on SDGs, the belief that it wants to cherish Japan

Tradition x art. Matsuya Ginza's approach to regional revitalization is new. Matsuya Ginza is contributing to the SDGs through initiatives with regions throughout Japan. This time, we will be calling out to SHINDO, which is headquartered in Fukui Prefecture, and in addition to the decoration of the show window designed by Ribonesia, we are also using the S.I.C. ribbon for the in-store display and Christmas wrapping.

We wish you a merry Christmas.